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2026

Quitting your job and starting a business are two very different risks. I learned that the hard way.

Shipping Kakashi →[Mar 15, 2026][work]

The best thing about launching Kakashi was the coaches telling me exactly where it was wrong.

2025

Architect in the Loop →[Dec 14, 2025][work]

I fell back in love with coding the year everyone said coding was over.

Positive-Sum Systems →[Jul 15, 2025][work]

Design games where everyone can win.

The Trouble with Drawings →[May 25, 2025][work]

A picture says a thousand words. The problem is working out which thousand.

Most people can't write a good prompt to save their lives, but hand them a marker and they'll draw you the whole idea.

2023

Handing It Over →[Dec 17, 2023][work]

Two and a bit years of my life fit into one sentence now. That's a strange thing to look at.

When to Stop Playing →[Sep 10, 2023][work]

For a while there, we were making more money than the value we were providing. I've been sitting with that.

Productization →[May 28, 2023][work]

Somewhere around the twentieth kickoff call, I realised I could finish the brand's sentences for them.

Hire the Hungry →[Feb 19, 2023][work]

The best resume I ever received was one line in a DM: "I can build anything in Solidity."

2022

Building in the Cold →[Nov 27, 2022][work]

When the market stops pretending, you find out which parts of your work were real.

One Click →[Aug 21, 2022][work]

The best answer to "what is an NFT?" turned out to be: click here.

Utility Is a Promise →[May 15, 2022][work]

Every brand asks what the utility is. The better question is whether they'll still be around to deliver it.

Sovereignty →[Feb 20, 2022][work]

I own a copy of The Dark Side of the Moon. I don't own a single song on my phone. That difference is why I'm in crypto.

2021

Coming Home to Build →[Dec 5, 2021][work]

Nobody I knew had done this before me. That's exactly why I wanted to come back and make it easier for the next person.

Taking the Leap →[Sep 12, 2021][work]

Everyone I asked told me not to do it. It took me eight months to realise I was asking the wrong people.

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